Reality TV on the Internet

Although I think the site is boring and could use more interactivity, it's an interesting concept and innovative. More and more, TV is coming online. In this case, Brawny has spent so much attention on producing the video segments, which are done pretty well, interactivity the web offers is not capitalized upon. The vote contest is minimal. RSS, why? Obligatory sign up and a mega map download round out the site. They could have done several interactive things:

• Stop the video and ask the viewer to participate. Real TV is dying to do this.
• “Your Ideal Brawny Man” contest - have people create a profile to win something.
• Some sort of game like – an ideal Brawny man would, a, b or c…
• Maybe something to advertise the strength or absorption of the towel – How many pine cones will a wet towel hold up? How many cans of beer will a roll soak up?

The cast of characters is cliché and presentation campy, no pun intended. The meterosexual Brawny Man is kind of creeping me out, but at the same time reminds me of Jeff Probst.

Cutting edge technology, Flash steaming video and big bandwidth, is providing the Internet viewer bigger and better experiences each day and this site pushes that envelope regardless of its advertising and brand building effectiveness.