I haven’t found many St. Louis ad folks using the web - not just on the web, but actually using it. Paul Macfarlane, of The 1101 Experiment, uses the web in his own unique fashion.  His site is different in its presentation - refreshing actually - and he has a diary too. 

Paul’s an interesting person. One wouldn’t expect someone like Paul to be in the ad biz, but Paul’s creative energy needs a venue. His work is outstanding. It always has an edge, makes a point and works on several levels. I’ve known him for quite a while and always wanted to work with him. A conversation with Paul is always a joy.

Paul has recorded some monologs with Act 3 Studios, a STL web shop, that are worth a listen. Act 3 is also using the web by specializing in audio and Podcasts under the moniker, Designing the Story.