I have a peeve and need to rant.

I don't know how many times I've seen companies with a positioning statement that begins "The Art and Science of..."

Business is not art, or science. Business is business and most companies do "something" to make money and "something" is perceived as a necessary evil.

Another phrase beat to death is "Exceeding customer expectations".

No kidding. Who strives to disappoint?

Advice to corporate marketing gurus: Be specific. What makes your company unique? If you can't think of something, don't say anything.