On Wednesday, March 22, 2006 I posted comments on the closing of Arnold Worldwide in St. Louis and the state of the ad market here.

In today's St. Louis Post-Dispatch newspaper there is an article about the changing industry. I wanted to bring the article up because it supports some of my observations.

It also has some vague information on Kupper Parker Communications morphing into a new entity. Too bad Kupper isn't as good at producing good ad work as he is at corporate shananigans.

I failed to mention in my post that two large ad firms are recent new comers, J. Walter Thompson and VSA Partners, but I'm not sure how much creative is actually produced here.