I like the St. Louis RCGA. They make a huge effort to do a lot of positive things for the City, but they have issues, especially with marketing. Their new campaign to promote St. Louis on a national level comes with a new identity.

This is weak. I hope it was cheap, but it doesn't sound like it...

From archcitypundit.com

The St. Louis ads will begin running in mid-April.marking the first time the slogan and logo will appear before a large national audience. The local marketing campaign is part of a larger, $20 million economic development program that’s being led by the St. Louis Regional Chamber & Growth Association.The five-year program was crafted amid concerns that St. Louis has trailed the nation in job growth over the last 30 years. The plan is being funded with public and private dollars…

The RCGA also has a new web site. It's better than the old one, but what's with the site search at the bottom of the page - that's real handy.