// blend // a practical look at strategy, project management, technology and design for today's web

Your best shot at happiness, self-worth and personal satisfaction - the things that constitute real success - is not in earning as much as you can but in performing as well as you can something that you consider worthwhile.
~ William Raspberry

Art. You never learn it.
~ Milton Glaser

Friday, May 19, 2006

Art & Science

I have a peeve and need to rant.

I don't know how many times I've seen companies with a positioning statement that begins "The Art and Science of..."

Business is not art, or science. Business is business and most companies do "something" to make money and "something" is perceived as a necessary evil.

Another phrase beat to death is "Exceeding customer expectations".

No kidding. Who strives to disappoint?

Advice to corporate marketing gurus: Be specific. What makes your company unique? If you can't think of something, don't say anything.

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A practical look at strategy, project management, technology and design for today's web.

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