There’s a new breed of site that fulfills most of what the web has to offer, at least today’s web.  They have video and sound, collect user information, display data based on run-time events and provide a rich experience. We have the folks at Macromedia Adobe to thank. But it’s not just the technology. It’s applying good old fashion advertising creativity to the “new” medium that makes it work: clever concept development, good writing, slick art direction, all powered by technology - a multi-dimensional effort.

Prime examples: www.thebar.com, www.shaveeverywhere.com

One of my biggest gripes about many web projects is they are done too cheaply to be successful. Maybe not cheap on funds, but cheap on resources. The web guy can't do it all. Good work requires the proper people with the proper skills doing what they do best. Everyone has their role in a team effort.